Which of the Following Statements About Mass Marketing Is True

Group of answer choices. D Ad clutter is decreasing.


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Which of these statements about mass marketing is true.

. E Magazines have poor reproduction quality of images. C Magazines typically use a mass marketing strategy. A Mass-media costs are decreasing.

The importerwholesaler traditionally performs most of the marketing functions. Operations Management questions and answers. C 80 percent of a products sales come from 20 percent of the products purchasers.

The success of any organizations marketing efforts depends on its ability to engage in mass marketing. E Internet ad spending has stagnated and more marketers are shifting toward TV advertising. It is more cost effective to use marketing to retain customers than.

B More customers have started relying on marketer-supplied information rather than finding out information on their own. B It can help create jobs in the economy by increasing demand for goods and services. A mass marketing strategy is always preferable to a target marketing strategy.

A It is more important for bigger organizations than smaller ones. Which of the following statements about marketing is true. B control all facets of a products distribution.

Target marketing can mean big profits and big markets. Which of the following are true with respect to target marketing. Which of the following statements is true regarding an import-oriented distribution structure.

24 Hundreds of millions of people are themselves supplying personal information to businesses through the use of personal social media accounts. D E-mail marketing messages cost more per thousand people reached than mass media such as television or magazines. Target marketing cannot be used with what is sometimes called the mass market.

Sales promotion has increased dramatically primarily at the expense of personal selling. Marketing focuses on practices that deliver value and benefits to customers. Multiple Choice Marketing management involves implementing plans that have been made by and remain controlled by others.

Most marketers are seeking a one-time exchange or transaction with their customers. B Magazines have not benefited from advances in communication technologies. Most marketers are seeking a one-time exchange or transaction with their customers.

Marketing involves building long-term mutually rewarding relationships with customers. Successful companies recognize that creating and delivering value to their customers is. B 20 percent of a products customers account for 80 percent of the products marketing expenditures.

A _____ specifies a target market and a related marketing mix. D 80 percent of a products marketing cost should be equal to 20 percent of the firms total marketing budget. A The influence of mass media on public opinion is more direct powerful and automatic than marketers have supposed.

The focus of production-driven companies is on developing and sustaining relationships with their customers. Can increase sales by providing extra purchasing incentives. D Magazines do not accept local advertising.

Mass marketing can be cost effective. BMarketers see themselves as responsible for ensuring product quality. B Communications through mass media bypasses opinion leaders and reaches the individual buyers.

46 The primary goal of an integrated marketing communications program is to A have a companys entire marketing and promotional activities project a consistent unified image to its customers. Which of the following statements is true of the marketing management process. Which of the following statements is true of marketing.

Check all that apply Target marketing fulfills the selected groups needs better than mass marketing. C It is seldom used by nonprofit organizations. It encompasses personal selling.

The focus of production-driven companies is on developing and sustaining relationships with their customers. Marketing employs the combined use of communication distribution and pricing strategies. The marketing management process is the process of planning marketing activities but not directing or controlling the implementation of these.

Which of the following statements about marketing is true. B Mass-media audiences are increasing. Marketing focuses primarily on selling goods services andor ideas to customers.

Which of the following statements is true of the marketing management process. A Magazines have long lead times and deadlines that can reduce flexibility. The marketing management process is the process of planning marketing activities directing the implementation of the plans and controlling these plans.

E E-mail marketing messages create a stronger emotional connection with the customers compared to traditional direct mail. Automakers typically use a mass marketing strategy. C E-mail marketing messages are effective in reaching the desired target market and result in low costs.

C Many viewers are gaining control of message. Which of the following statements is true of the two-step approach to mass communications. Which of the following statements is true about sales promotion.

C Network television magazines newspapers and other traditional mass media continue to increase their dominance. Privilege Which of the following statements is true about marketing. D It is of little importance when products are standardized.

C communicate with customers primarily through mass-media advertising. D Focused marketing programs which are designed to build closer relationships with. AThe marketing process is responsible for ensuring that the product design meets all the required specifications.

The relationship between the importer and any middleman is similar to that found in a mass-marketing system. Product characteristics are not relevant when deciding on sales promotions. C Many viewers are gaining control of message exposure through DVRs and video streaming.

23 Mass marketing seeks to promote ones product to the widest possible audience with the assumption that sales will increase in proportion to the number of people exposed to the advertisement.


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